Marketing Executive
Description
Love a challenge and feel like you can do more? What about a fun yet vibrant environment at work daily?
At ESCO, we believe in openness and giving everyone ample opportunities to grow not only on a professional level but on a personal level. We believe in delivering excellence and if you share the same motto, we’ll be a great fit together. We promise you a dynamic and friendly work environment and the opportunity to grow your career.
Responsibilities
• Create and develop: marketing campaigns and content
• Video Storytelling
• Present: ideas and strategies, externally and internally
• Research and Analyze: conduct research and analysis to evaluate trends, brand awareness and competition
• Write: create engaging and persuasive copy for various media platforms, such as websites, blogs, social media, newsletters, brochures, flyers, etc.
• Edit/Proofread: check and revise copy for accuracy, clarity, tone, style, grammar, punctuation, and consistency
• Optimize: use SEO principles and tools to enhance the online visibility and ranking of our content
• Test: measure and evaluate the effectiveness of copy using analytics and feedback
• Update and Maintain: database, relationships with media vendors and publishers, website, social media
• Collaborate: with our sales team and partners on promotional campaigns
• Organize/Plan: events and exhibitions
• Edit: all marketing materials
• Be active on our social media platforms
• Filming may be required and you would may be required to be the presenter at times
• You would also be required to film but not edit videos
• Administrative: support the Department Head in other administrative matters or as related (booking air tickets, accommodation)
Required Knowledge, Skill, and Abilities
• At least 1 year of experience as Marketing Executive or similar role.
• Diploma/Degree in marketing, mass communication, business administration or relevant discipline.
• Good with Adobe Illustrator and Photoshop. would be of an advantage
• Copywriting
• Experienced in Search Engine Optimization and Search Engine Marketing (Google Ads, Facebook Ads and LinkedIn Ads)
• Prior experience in CMS (Content Management Systems) such as Mailchimp, Wordpress, Webflow and Wix.
• Strong communication and interpersonal skills.
• Good team player and able to work independently.
• Must be organized, able to multi-task, and work under pressure.
• Good understanding of market research techniques, data analysis and statistics methods
• Proficient in MS Office.
• Excellent communication skills in English, both written and verbal, to effectively collaborate with international teams, clients, and stakeholders.